Perhaps we’ll get a preview of the headset then. In Kuo's latest research report seen by MacRumors and 9to5Mac, the analyst. Kuo says each headset uses a total of six Fresnel lenses (one stack of three per eye), using lightweight plastic lenses with customized materials and coatings to match the light transmission of glass.Īpple will kick off its Worldwide Developers Conference on June 7, with a keynote address where it will announce updates to all of its operating systems, and possibly new hardware and accessories. Apple's long-rumored mixed reality headset will be powered by two processors, according to renowned analyst Ming-Chi Kuo. Kuo says Apple is attempting to use a hybrid Fresnel lens composed of three stacked Fresnel lenses to achieve a thin and light design providing enhanced optical performance. Mixed-reality headsets, such as the one said to be under development by Apple, can be thinner and lighter, as the lenses can be simpler with a smaller field of view (FOV) due to the less immersive experience compared to true virtual reality. Unfortunately, the technology, which was first used around 200 years ago to focus lighthouse beams, results in bulky headsets typically weighing in at 300-400 grams or more. Most virtual reality headsets employ Fresnel lenses to enable ultra-short focal lengths. The move would also keep the weight of the new headset at under 150 grams (around a third of a pound). Kuo earlier this year said Apple is planning to use a hybrid Fresnel lens design for its mixed reality headset, which would improve optical performance while also allowing for a broad field of view. The Intel-based version will be available at third-party resellers until supplies are exhausted.Apple industry analyst Ming-Chi Kuo says Apple’s much-rumored mixed reality headset is still on track for a 2022 debut. Now, iMacs will be available only in the 24-inch model that was released in April, and that features Apple’s own M1 CPU. The model had been available in a low-end version at a list price of $1,099. Although the headset has not been priced (obviously), it could cost around $2,000.Īpple has withdrawn the 21.5-inch model of the iMac that is built around an Intel CPU from all its stores. Bloomberg’s Mark Gurman and TF International Securities Apple analyst Ming-Chi Kuo have both claimed that Apple will launch the augmented reality/virtual reality (AR/VR) headset in 2022.Īmong the features Kuo expects is support for 5G and a WiFi 6 connection (aka, 802.11ax) that offers more bandwidth and lower latency than a wired connection between the headset and the computer. The only thing that matters is law.” Zuboff also commented that collecting personal data should be banned along with the sale of advertising based on that data.Īpple’s long-rumored mixed-reality headset is going into production in the fourth quarter of next year, according to a report from two usually reliable sources. In an opinion piece posted on the same day, the Financial Times’s Brooke Masters notes that it is “ risky to rely on noblesse oblige,” citing Harvard law professor Shoshana Zuboff: “These commitments change with the market winds.
Eric Seufert writes at Mobil Dev Memo that Facebook/Meta could face a “dollar impact” of $8.3 billion year-over-year across the third and fourth quarters as a result of ATT.Īpple CEO Tim Cook continues to pound the idea that Apple “believe strongly that privacy is a basic human right.” Alphabet/Google claims similar high-mindedness. So your acquisition costs doubled and the lost yield is 50 per cent.īecause advertising now costs more, advertisers do less of it. These issues are caused because of the complex design.
And you still only have $5 for those 2,000 impressions. Ming-Chi Kuo investor note claims that the Apple mixed reality headset may be delayed due to production issues. Tech analyst Kuo says that Apple is launching an Augmented Reality headset next year, that will be powered by the M1X chip and have dual 8K micro-LED. Well, now to get 1,000 men you have to show it to 2,000 people, because all of a sudden you don’t know who is a man and who is a woman. The analyst also believes that the headset may support mmWave 5G networks in the future.
Mike Woosley, Lotame’s chief operating officer, described the practical effect of ATT on advertisers: Ming-Chi Kuo has also revealed some information about the headset, claiming that it will feature support for Wi-Fi 6E for improved video streaming quality when it used untethered from a computer. ATT requires that apps get permission from people before tracking their behavior in order to serve up targeted ads. That’s the conclusion reached by ad tech company Lotame, according to a report in the Financial Times. ( NASDAQ: AAPL) turned loose its App Tracking Transparency (ATT) feature in iOS 14.5, the cost to Snap, Facebook (now Meta), Twitter and YouTube is nearly $10 billion in lost advertising revenue.